Our Company

Diamond Technology Solutions started with Technology and E-Business Consulting for the Diamonds and Jewelry Industry. It is currently setting up its own Online and Phone-Based Service to sell Diamonds and Jewelry. It is focused on educating buyers about the 4Cs (and more) of Diamonds and helping them make an informed decisions in an industry that currently sells solely based on an overused term called "trust". Diamond Technology Solutions? launched the Service under a temporary brand name - DiaTree.com (Phone service at 022 2387 6838). DiaTree offers 20,000 Large Solitaire Diamonds that are certified by Globally recognized labs that are sourced directly from manufacturers.

DiaTree made its first sale in August 08, that of a 1.51ct Round Brilliant Cut Diamond mounted on a Classic Engagement Setting to a customer based in NY for a price of $13300. Since we would like to focus on the global market in the long run, our typical buyer (and thus target audience) will be a 25-year-old male buying an Engagement Ring for his girlfriend. However, we are currently focusing on the Indian market, where the target audience would be focusing on occasion specific (weddings) buys as well as investment related buys from the luxury consuming audience. DiaTree finds its strengths from being close the Diamond Manufacturers and follows the of zero-inventory model with low operational cost. This enables us to be committed to offering our customers the best service and products at the best price available in the global market.

Team information

The founder of the company, Kashyap Mehta, is a Computer Science major from the University of Virginia. He worked at Electronic Arts in the high-quality Computer Graphics industry before moving back to India to start Diamond Technology Solutions. His father, Kaushik Mehta, is in the Diamond Cutting and Polishing Industry since the last 30 years and has been the chairman of the Gem and Jewelry Export Promotion Council in 1991-92 and Vice President of the Bharat Diamond Bourse 2003-2008. The combination of an IT background with a long track record in Diamonds and Jewelry has helped the team develop new visions for the Diamond and Jewelry Industry.